Franchising is recognized globally as one of the most aggressive forms of business expansion. It enjoys a high profile with some of the world's most renowned brands as franchise leaders. In most countries franchising has fallen under the umbrella of local franchise associations, which in turn, belong to the World Franchise Council. This allows the business format of franchising to be controlled and good ethical practices set globally. For this very reason, franchisors, franchisees and service providers are encouraged to belong to a franchise association which in turn promotes them in a variety of ways and provides many networking opportunities.

Listed below are the benefits of becoming a FASA Member

  1. All members receive accreditation as FASA members and for franchisor members this is of particular importance not only in light of the implications of the Consumer Protection Act which addresses franchising in particular but in terms of the high visibility and credibility that comes with belonging to FASA. This includes:
    • Enjoying the recognition of funders who prefer to deal with FASA members.
    • Through FASA’s efforts in educating potential franchisees on choosing ethical operators, enjoying preferential status in the public’s selection process.
    • Being able to use the FASA logo on all their company collateral and receiving recognition that the member company agrees to abide by FASA’s Code of Ethics i.e. as an ethical franchisor.
  2. The association has signed a Memorandum of Understanding with sefa (Small Enterprise Finance Agency) to assist members with funding.
  3. Franchisor and service provider members will be promoted amongst FASA’s existing member base and the public at large by way of the following activities:-
    • The annual Franchise Manual which is offered for sale to every visitor at the annual Franchise Expo and is sold at seminars, worships and to the public at large. The publication and its contents are also promoted extensively on the FASA website. All member details are published in the Manual at no cost to the member and all members receive a free copy of the Manual. The Manual also includes the results of the latest franchise survey. Every franchisor in South Africa that is in the association’s database receives a copy of the annual Franchise Manual.
    • All members are listed on FASA’s website as well as through a featured member banner with a reciprocal link to members’ websites.
    • All members can advertise franchises for sale on the FASA website under the “Franchises for sale” link on the homepage at no cost.
    • All ongoing marketing campaigns undertaken throughout the year by the association promotes its members, the sectors they represent and franchising in general.
    • Regular press releases are issued by FASA’s PRO to showcase the growth of its various sectors, its members and their achievements as well as address other matters of relevance to franchising.
    • The annual franchise awards provide a highlight in the calendar every year and gives huge exposure in the media to the finalists and the winners of the various categories.
    • FASA owns the biggest franchise expo on the African continent which takes place annually. It is one of the biggest events in franchising and generates ongoing media interest and exposure in particular for the exhibitor brands. FASA members receive a 20% discount on exhibition costs at the expo and are highlighted as FASA members.
    • FASA holds a franchise convention every year alongside the expo which provides a platform for members to present or participate as speakers at no cost.
    • FASA offers seminars during the year aimed at potential franchisees and prospective franchisors. Besides educating the public on franchising, its merits, challenges and legalities, it also promotes its membership base and the importance of dealing with franchisors who have chosen ethical franchising by becoming FASA members.
    • FASA sends newsletters out to its member as well as the public database at least once a month – members who submit newsworthy information about their brands to the editor of the newsletter would receive free exposure should the article be published.
  4. All members receive preferential consideration when attending networking events, seminars and workshops as well free visitor entry at the annual expo.
  5. FASA offers dispute resolution services to its member free of charge
  6. FASA is a member of the World Franchise Council and as such can provide information to members who may be looking for contacts and expert information should they be expanding offshore.
  7. As a member of the World Franchise Council FASA’s Code of Ethics that all members subscribe to is a world class document that mirrors the Codes of franchise associations around the world. FASA is a member of Ethics SA. FASA stands for ethical franchising so franchisors cannot afford to be a non-member.
  8. FASA interacts regularly with the dti and acts as an industry watchdog on all new and planned regulations that could have an impact on the franchise industry.
  9. All members enjoy discounts (up to 50%) on their membership fees in respect of new member referrals.
  10. Exclusive insurance offer by Marsh whereby they GUARANTEE an improvement in terms on any written quote - click here
  11. FASA conducts annual franchise surveys and members can tap into the survey results.
  12. FASA produces an annual franchise industry supplier manual ­ members receive a free listing in this manual on request as well as exclusive advertising discounts. The supplier manual is handed to every visitor at the annual Franchise Expo and is sold at seminars, worships and to the public at large. Every franchisor in South Africa that is in the association’s database, receives a copy of the supplier manual every year.
  13. Every member receives a free booth on the association’s virtual expo website for a period of three months at no charge.
  14. The association has partnered with Liberty to offer an exclusive member Employee benefit plan - for further details please click on this link.

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