In a time when people turn to the internet to find out about a product or business before considering using or purchasing from them, having a professional online presence is essential.
Take a look at these 10 things that make your online presence unprofessional to see where you are going right, or where you could improve:
- Having a disjointed appearance makes it hard for customers to trust your brand, and looks disorganized. For example, having one logo on your website and a different one on your Facebook page shows an inconsistent online presence. Consistency is key here!
- Not owning your own space, such as your domain name (eg. fasa.co.za) or your social media handles makes your business look questionable to consumers. It also means that other businesses could show up when people search for your business, causing confusion, or leading them to look somewhere else.
- Grammatical errors and typos happen to the best of us, but too many of these on your website or social media posts could detract from the value of your content, and ultimately your business. It’s always a good idea to have another person read your content before publishing it.
- Using your personal email for business causes people to become wary of how professional your service or products are. Rather create a new email specifically for business use.
- Not responding to comments or reviews (both good and bad) can give the impression that you don’t care about how your customer’s experience with your business was. Take the time to reply to these and assist in solving problems where you can. It is also an idea to set up alerts so that you know when your business is mentioned online.
- Having social media accounts, but never using them can cause your followers and prospective customers to question and doubt the integrity of your business. These platforms are a great way to advertise your products and build your brand, so make use of them frequently!
- Inaccurate local listings send the wrong message to potential consumers, and they are likely to bypass your company. Make sure your business name, address, phone number and other details are always up to date.
- Having outdated info on your website, such aswrong hours of operation or incorrect copyright date in the footer shows that your business is not on-top of things.
- Your website isn’t mobile friendly making it difficult for consumers to view it from their cellphones and possibly causing them to give up looking at your business altogether. Many people choose to visit websites from their cellphones today, so making sure your site is mobile friendly is important.
- Poor quality images on your website or social media will cause you to lose the consumers attention before they have even read a word of your text.
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Digital Republic Team