6 Digital Marketing Tips to Help Improve Customer Engagement

Customer engagement on a digital level is growing amongst both small and larger businesses. Consumers are taking to social media to express their feelings about various products, services, and brands, and are looking to social media for reviews before deciding where to take their business or which products to purchase.  When you are planning your … Read more

Calling All Entrepreneurs in North West – Attend Our Franchise Seminar

Take a lunch break and maybe you can end up being the proud owner of a franchise!  The Franchise Association, as part of their education mandate, are holding countrywide lunch time seminars sponsored by Absa aimed at those who are interested in being their own boss.  The seminar will tell you all you need to … Read more

Franchise Convention

The Franchise Convention presented annually by the Franchise Association of South Africa has become an annual highlight.  It tackles everything from what can be done to stimulate new business, skills transfer and job creation in franchising to hearing the success stories of thriving franchisors.  This is a must-attend event for anyone interested in why franchising … Read more

Location… Location… Location

According to FASA member Business Partners (www.businesspartners.co.za), the location of your business can either make or break it, depending on all the circumstances involved.  It’s not a decision to be made hastily and without some experienced advice.  FASA’s Franchise Business Festival, taking place at the Kyalami Race Track Exhibition from the 30th June to the … Read more

Have you Booked your Stand for the Franchise Business Festival?

If you are a franchise or have a business opportunity that could eventually be franchised, then you have to be at the Franchise Association of South Africa’s Franchise Business Festival. Recoup some of your costs by promoting the fact that you will be at the Franchise Business Festival to your data base with your own … Read more

WIN R200 000.00 Cash Towards Buying a Franchise… At the Franchise Business Festival

Need start-up capital to help you fund your franchise business? Here is an opportunity to be in with a chance to WIN R200 000 cash, visit the Franchise Business Festival, obtain an entry form at the OK Franchise stand – and you could be the lucky person getting a financial leg-up to owning your own business. … Read more

Franchising is not just a Business Format – It’s a Lifestyle Choice

Every second of every day, across the world, people going about their business will have the ‘franchise experience’.  Whether they’re stopping off to pick up a take-out coffee; sending a parcel to a friend overseas; going to the gym or having a facial; getting a car service; shopping at a local supermarket or having dinner … Read more

Consumers Willing to Pay for Premium Products

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77% principles: this despite economic limitations where only 50% of the population believe that they are financially … Read more