Both global and local franchise brands shone at the 2017 Sunday Times Top Brands survey with KFC taking the Grand Prize Award as the Overall Favourite Brand as well as retaining its No 1 spot in the Fast Food Category. Others making the grade in the Fast Food category were Nando’s, Debonair’s Pizza, Steers & McDonald’s/McCafe.
Heading up the Sit-Down Restaurants category was local brand Spur, followed by McDonald’s, Wimpy, Steers and Mugg & Bean. Winning for the 4th consecutive time, Spur believes that a combination of a highly committed franchisee body backed by strong head office back up and a loyal customer base that supports this iconic brand.
The grocery store category also boasted a full house of South African brands, with Shoprite leading the field as the No 1 brand, followed by Pick n Pay, Spar, Checkers and Woolworths.