FASA was one of the first sectors to sign up for The Nikela Trust’s ROUNDA initiative in fighting the scourge of poverty – to help the 12 million people who go to bed hungry every night with national Feeding and Early Childhood Development Programmes, self-help initiatives and inner city rejuvenation enterprises, etc. As the initiative gains momentum, FASA appeals to its members and all those in the franchise sector to play their part in this worthy cause.
FASA has adopted this project as an industry CSI initiative, with the ROUNDA Brand successfully unveiled on Madiba Day in the company of Archbishop Tutu with the theme “Make every day Mandela Day with ROUNDA”. A pilot soft launch in the franchise sector to “Add a Rand” resulted in more than R500 000 being raised for Nikela Trust’s poverty relief projects during the first few months.
Now with the concept proven, at a dedicated event on 9 October 2018… in the presence of Archbishop Tutu…in celebration of his birthday, ROUNDA will be presented to the South African public at Archbishop Tutu’s Foundation HQ in Cape Town. This will be followed by President Cyril Ramaphosa delivering the annual Tutu Peace Lecture, where the role of ROUNDA in the public discourse will be celebrated and re-affirmed.
The morning of 9 October 2018, Morning Live and Espresso will hold interviews, and thereafter a six week campaign on all SABC and Radio stations will commence. With 28 million in viewership exposure, it is important that your group signs up to this worthwhile initiative and is ready for implementation in time for this national announcement.
The ROUNDA team will be in contact with you as a member of FASA and we look forward to seeing the ROUNDA initiative supported throughout the franchise industry.
Remember …’Goodness is the only investment that never fails!’