The Franchise Association of South Africa’s Franchise Expo, which has enjoyed over 20 years as the flagship event for FASA and the industry’s showcase for small business and franchising, was taken to new heights in 2017 with a complete make-over turning into a lifestyle event as the Franchise Business Festival. On the back of that success the 2018 Franchise Business Festival which takes place from the 29th June to the 1st July 2018 is set to be bigger and better.
Despite the ups and downs of the economy, franchising, according to FASA’s franchise survey, continues to grow contributing over R500 billion to the economy and 13,3% to GDP. Both franchisors and franchisees surveyed were still optimistic about the future of their businesses and the growth in franchise outlets from 35 111 to 40 528 is proof that opportunities in franchising still exist.
The franchise expo’s success, both with exhibitors and visitors, lies in the fact that it is owned and managed by FASA which gives it strong credibility both with the exhibiting community of franchises and businesses and with the public. With FASA entering a new phase of development in terms of becoming the ombudsman for the industry in the near future, it is imperative that the franchise exhibition continues to be the platform through which FASA promotes its members, the industry at large and developments in our sector.
The 2017 Franchise Business Festival attracted over 5 000 people who came not only to explore business and franchise opportunities but to enjoy the relaxed lifestyle expo that offered a food street market, live entertainment and fun for kids at the Sherpa Kids stand. Exhibitors were hard at work selling their franchise and business concepts to people looking to go into business for themselves and reported strong leads which in the coming months they hope will translate into new franchisees.
To book your stand for the 2018 Franchise Business Festival which takes place from the 29th June to the 1st July 2018 contact Martha or Shereen at FASA on 011 615 0359 or visit www.ife.co.za.