FASA’s annual Franchise Convention boasted over 50 industry experts sharing their secrets to success and giving delegates invaluable information and advice regarding everything from franchise operations to franchise relationships; from finance & funding to growth & expansion; from legal to franchisees. Some of the highlights of the convention included:
CASH CONVERTERS ON IMPROVING PROFITABILITY:
Peter Forshaw, CFO of Cash Converters the world-renowned franchise, puts great store into sustainable profitability through their tried and tested Wealth Creation Model, believing that a profitable franchisee is a happy franchisee who will spread the gospel and create network sustainability and ultimately create brand value.
NANOU N’SA, FIELD SERVICE CONSULTANT AT HOT DOG CAFÉ:
Nanou, winner of the Field Service Consultant award a few years ago, spoke about how to conduct effective store visits and what steps to take to ensure franchisees’ needs were being addressed every time.
ALEX PROTULIS OF CHRISODOULOU & MAVRIKIS ATTORNEYS:
With on-line and social media so prominent in all areas of our lives and our businesses, Alex Protulis spoke on how to protect your brand from negative social media posts which could potentially cause huge damage to a business.
MIKE SAID OF BRAND STRATEGY ON HOW TO PROMOTE YOUR BUSINESS:
Mike Said of Mikesaidwhat pulls no punches when it comes to giving advice on how to win customers, keep them happy and coming back for more. His hard hitting and humorous presentation brought home the fundamentals of business and his pearls of wisdom include:
– 3 ways to grow turnover:
- bring me more customers;
- make them spend more and
- make them come back.
– To be successful he identifies 7 shifts:
- Honesty & Transparency
- Perception versus Reality
- Less interruption marketing
- Show don’t tell
- Targeting & Segmentation
- Social media marketing must be regular, relevant, remarkable and real.