Attracting and keeping customers has become crucial to surviving in the retail and service environment where competition is fierce and loyalty fickle. Sorbet, whose franchise is based on their service ethic being the spine of their business and whose franchisees’ live and breathe to improve the lives of others achieve phenomenal results through their caring attitudes. Their ‘good citizenship’ training teaches them to serve differently, to service with heart; to not have customers but have guests; to not work to make money, but to work to make friends. Brenda Schneiderman, Sorbet’s Franchise Manager, sent us this feedback from an appreciative customer who received five –star treatment from Nonhlanhla Kunene, the Sorbet franchisee in the Valley View Centre in Noordheuwel.
I think recently we can all agree that when we speak about “news”, it’s generally negative.
I’d like to tell a story of a Krugersdorp business with a great big heart. In this past week I unfortunately had to experience the death of my mother. In the last year or so, my mom and I had our bonding days at Sorbet valley view and every two weeks we met there, spoilt ourselves and enjoyed our catch ups.
Upon my most recent visit there with my sister, the Sorbet salon heard of our loss and to my great uplifting surprise, when I came to pay, the Sorbet team had a card ready and waiting expressing their condolences. In this day and age, these tiny gestures are rarely heard of and this touched our heart. The next morning, I woke up to the call from the florists asking to deliver a breath-taking bouquet from the Sorbet team.
I am a firm believer in “the wheel turns”, and I would like Sorbet to know that there are good people around us, and I was blessed enough to experience great service, rare service, service from the heart.
I will forever have the utmost respect and thanks for the Sorbet valley view team.