Considered the world’s leading pizza delivery chain in both store numbers and unit sales, Domino’s Pizza has over 10,800 outlets in more than 70 countries. Taste Holdings has signed an exclusive 30-year master license agreement to develop the brand in South Africa and its first stores are already creating pizza mania.
Domino’s Pizza will initially open with six stores this year in the Johannesburg, Cape Town and Durban regions, with plans to expand rapidly throughout the rest of the country in early 2015.
It will be developed in seven Southern African countries, including South Africa, Lesotho, Swaziland, Namibia, Botswana, Zimbabwe and Mozambique, with Zambia and Malawi to follow pending the fulfillment of certain conditions.
“We are excited to be able to share the news that South Africans will very shortly have the opportunity to taste the world-renowned pizza. We have no doubt that the brand’s introduction will also afford even greater business opportunities for both existing and potential business owners who are looking to make a mark in the fast food franchising market,” says CEO of Taste Holdings, Carlo Gonzaga.
Along with its expansion plans, the brand will also become Taste Holdings’ leading pizza franchise offering. Current Scooters Pizza and St Elmo’s franchisees in the group will be given the opportunity and assistance to convert to Domino’s Pizza franchises.
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery, with more than 1 million pizzas being delivered daily worldwide, a figure that is set to escalate once the stores open across the country. It currently holds the number one position in the market for pizza delivery in 38 markets, including the UK, India, Mexico, Australia, South Korea, Turkey and France. Its international outlets have experienced 20 consecutive years of positive same store sales growth – a record that Taste Holdings intends to emulate in the future.
“Domino’s Pizza is the leader in a number of its markets. We intend to not only meet but also exceed the standards of the brand in our own local market to ensure its legacy is strengthened even more in our country. It is our goal to ensure that South Africa is one of the top brand’s markets very soon,” concludes Gonzaga.