Following its success worldwide, where it is said to be the biggest industry shake-up of the last 50 years, UberEats is munching its way into the South African foodie market. In a first as a retail partnership, UberEats and Food Lover’s Market have teamed up to get shoppers back into their kitchens by giving them convenient access to recipe ingredients on demand in the form of delivering meal kits on demand.
Starting this October, the UberEats app can be used to order a meal kit made up of fresh ingredients and an easy-to-follow recipe from the fresh produce retailer – and have it delivered to their door within the hour.
According to UberEats general manager for South Africa, Nic Robertson, as both Food Lover’s Market and UberEats are committed to providing consumers with convenience, quality and variety, the synergies between the two brands made the decision to partner a natural one. “Food Lover’s Market’s aim has always been to innovate and evolve the food delivery industry and this partnership has enabled us to do just that.”
Brian Coppin, CEO of Food Lover’s Market, adds: “This was really a no-brainer for us. Our Love Food Movement marketing campaign was designed to get South Africans back into the kitchen and cooking delicious food for their loved ones – despite the fast pace of everyday life. Partnering with UberEATS affords us the opportunity of offering our customers the convenience of ordering their meal kits on the go, without going into a store when they are time deficient. The same delicious Food Lover’s Market ingredients, but delivered to your door.”
The seven meal offerings include a vegan option, quick midweek suppers and classic Sunday roasts, with each meal allowing for four servings. Food Lover’s Market meal kits start at R160, with recipes ranging from topside roast to spaghetti Bolognese.