Forget about the logo on the serviette, on the condiments or on the glasses – to capitalize and get social media exposure, restaurants and fast food outlets internationally are branding their food for maximum exposure. According to a report on www.bloomberg.com, what’s on your plate – from your tuna steak to the bowl of pasta has the name of the restaurant emblazoned on it. Owners of Italian restaurant Sfoglina in the USA went all the way to Chianti in Italy to find a craftsman who could make a stamp that is used to brand their pasta corzetti. Dante, a New York bar stamps his ice cubes with his logo and uses Angostura bitters to spray stencil his logo on cocktails. This innovative trend makes diners reach for their cell phones to post pictures of their meals and this has created rivalry between restaurants and bars all keen to capitalize on the social media value.