APRIL 2017 NEWSLETTER

FASA.CO.ZA
011 615 0359

     

CONSUMERS WILLING TO PAY FOR PREMIUM PRODUCTS


 

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles: this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.

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WIN R200 000.00 CASH TOWARDS BUYING A FRANCHISE… AT THE FRANCHISE BUSINESS FESTIVAL


 

Need start-up capital to help you fund your franchise business? Here is an opportunity to be in with a chance to WIN R200 000 cash, visit the Franchise Business Festival, obtain an entry form at the OK Franchise stand – and you could be the lucky person getting a financial leg-up to owning your own business.

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LOCATION….LOCATION…LOCATION


 

According to FASA member Business Partners (www.businesspartners.co.za), the location of your business can either make or break it, depending on all the circumstances involved. It’s not a decision to be made hastily and without some experienced advice. FASA’s Franchise Business Festival, taking place at the Kyalami Race Track Exhibition from the 30th June to the 2nd July will offer a networking platform to franchisors at the Franchise Business Festival to meet with landlords and letting agents to form mutually beneficial business alliances.

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CALLING ALL ENTREPRENEURS IN NORTH WEST – ATTEND OUR FRANCHISE SEMINAR


 

Take a lunch break and maybe you can end up being the proud owner of a franchise! The Franchise Association, as part of their education mandate, are holding countrywide lunch time seminars sponsored by Absa aimed at those who are interested in being their own boss. The seminar will tell you all you need to know about franchising, how successful it is and how to evaluate the right franchise business for you. Absa will take you through the options relating to franchise funding and successful franchisors King Pie, Sign-A-Rama, Sherpa Kids and Chicken Stop will tell you about their franchise opportunities.

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FRANCHISING IS NOT JUST A BUSINESS FORMAT – IT’S A LIFESTYLE CHOICE!


 

Every second of every day, across the world, people going about their business will have the ‘franchise experience’. Whether they’re stopping off to pick up a take-out coffee; sending a parcel to a friend overseas; going to the gym or having a facial; getting a car service; shopping at a local supermarket or having dinner at the latest gourmet restaurant, the chances are that most of these establishments are franchises.
 

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HAVE YOU BOOKED YOUR STAND FOR THE FRANCHISE BUSINESS FESTIVAL?


 

If you are a franchise or have a business opportunity that could eventually be franchised, then you have to be at the Franchise Association of South Africa’s Franchise Business Festival. Recoup some of your costs by promoting the fact that you will be at the Franchise Business Festival to your data base with your own dedicated URL code and for every one of your contacts that books a ticket, we will re-imburse you R10 a ticket.

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FRANCHISE CONVENTION


 

The Franchise Convention presented annually by the Franchise Association of South Africa has become an annual highlight. It tackles everything from what can be done to stimulate new business, skills transfer and job creation in franchising to hearing the success stories of thriving franchisors. This is a must-attend event for anyone interested in why franchising is so successful, why it contributes 11.6% to the country’s GDP through its 757 franchise systems and network of 31 111 franchisees and generating turnover of R493, 19 billion rand – and more importantly it has such a high level of franchisee satisfaction (82%), as recorded in a survey of franchisees conducted by FASA.

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6 DIGITAL MARKETING TIPS TO HELP IMPROVE CUSTOMER ENGAGEMENT


 

Customer engagement on a digital level is growing amongst both small and larger businesses. Consumers are taking to social media to express their feelings about various products, services, and brands, and are looking to social media for reviews before deciding where to take their business or which products to purchase.

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