MAY 2017 NEWSLETTER

FASA.CO.ZA
011 615 0359

     

SURVIVING, THRIVING & INNOVATING – A CALL TO ACTION FROM FASA’S CHAIRMAN


 

The recent economic downturn notwithstanding, franchising currently contributes 11.6% to the country’s GDP. In fact, every second of every day, somewhere across the world, someone will have a ‘franchise experience’. Regardless of whether they’re stopping off to pick up a take-out coffee, sending a parcel to a friend overseas, going to the gym, having a facial done; getting their car serviced, shop at a local supermarket or have dinner at a restaurant, chances are that most of the establishments they frequent are franchised.

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FASA’s CONVENTION ON ‘SURVIVING, THRIVING & INNOVATING’


 

To remain relevant, amid disruptive political and economic trends, changing consumer preferences, requires a positive outlook and a pro-active and innovative approach. As a service to the franchise sector, FASA presents its annual convention. taking place on Thursday 29th June at the Kyalami Race Track Conference Centre.

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FRANCHISE SEMINAR IN EAST LONDON – MAY 17TH 2017


 

The Franchise Association of South Africa (FASA) has embarked on a national road show to promote franchising as a successful business format and will be holding a franchise seminar in East London on Wednesday 17th May 2017. If you have always wanted to be in business for yourself and owning one of the many franchises that enjoy huge success – be they in food, in education, in beauty & health or in retail, sign up for the franchise seminar and you could be the proud owner of a franchise.

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4 TIPS FOR RUNNING SUCCESSFUL SOCIAL MEDIA CONTESTS


 

The first step in creating an effective social media contest is designing one that appeals to your target audience. You could do this by adding labels to your contest copy that address your target audience. For example, a clothing store could say “Are you a Winter Fashionista? Enter to win your dream winter coat!”

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KAUAI TURNS 21 YEARS YOUNG


 

Kauai has been providing South Africa with healthy casual dining products now for 21 years. Today the group has over 150 outlets across South Africa, Namibia and Botswana with around 50% in the hands of hard working franchisees. The group is experiencing its’ best sales growth ever and is therefore searching for dedicated franchisees to join become part of the Kauai family by offering them either existing stores with a sales history (both corporate and franchise) as well as new stores.

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THE FRANCHISE BUSINESS FESTIVAL SHOWS THE WAY


 

FASA’s upcoming Franchise Business Festival (FBF), scheduled to take place at the Kyalami Race Track Exhibition Centre from the 30th June to the 2nd July 2017, shows the way forward. The FBF is the successor of the IFE, FASA’s highly successful franchise and business opportunities exhibition. It is presented in a new and exciting format at a new and exciting venue. The indoor/outdoor festival will showcase over 100 franchise and business opportunities and offer the whole family an all-round ‘franchise’ experience
 

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IS YOUR BUSINESS FRANCHISEABLE?


 

Franchising is not a golden bullet to success in business. It’s one type of business model or configuration that a business can operate through but it’s not the only one; in some cases, a franchise business model may not be suitable. So is your business franchiseable? To find this out, you’ll need to undertake a feasibility assessment, preferably in consultation with an accountant, a lawyer and a franchise consultant. This is a structured approach that covers all the key components which determine how a workable franchise would be configured.

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WE ALL SCREAM FOR ICE CREAM!


 

South Africa has seen its fair share of ice cream franchises, starting with Milky Lane drawing the crowds to its first store in Hillbrow in the seventies, to the plethora of frozen yoghurt franchises that were the craze a few years ago. Sadly, South Africans, despite our glorious all-year round sunny weather, seem to be seasonal ice-cream consumers. But that seems to be changing with a whole new take on ice-cream – elevating it to rival the super status of craft beer and specialist coffees.

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FRANCHISE SNIPPETS


 

With a track record of 30 years to look back on, the OBC brand has certainly proven its staying power. But, as Tony da Fonseca so eloquently put it in his address at their celebrations, ‘the achievements of the past 30 years will pale into insignificance when compared with what we’ll achieve over the next five years.”

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