FASA Confex 2027
Implementing Franchising Today. Two days at Emperors Palace, Boksburg, on 24 and 25 February 2027.
Two days.One stage.
- More depth on the issues that decide a franchise.
- Real connections, with time to have the conversation.
- An expo floor open to the public.
Sector figures from the FASA 2027 partnership proposal.
A wider door into franchising
The Franchise Association of South Africa is launching an expanded Annual Conference and Expo that
brings together franchisors, franchisees, investors, suppliers, policymakers and prospective entrepreneurs
for learning, connection and business development. The programme supports a sector that creates pathways
into business ownership, skills development and employment.
“We need to break barriers to build South Africa’s economy. This is a new journey for FASA,
and we are changing how we work.”
Freddy Makgatho, FASA Chief Executive Officer
Co-host, Confex 2027
Confex 2027 is co-hosted with the African Franchise Association
FASA is a member of the African Franchise Association, the body drawing national franchise associations across the
continent into one network. Fifteen associations have joined so far, and the AFA joins FASA as host of
Confex 2027.
That changes what the two days are for. Delegates meet their counterparts from other African markets
rather than only from their own. Exhibitors reach buyers and prospective franchisees from beyond South
Africa’s borders. Franchisors looking at expansion can start those conversations in the room instead
of on a call months later.
Three things that change this year
Two days, not one
Expanded in response to delegate and sponsor feedback, with more time for keynotes, panel discussions, networking and meetings across the franchising value chain.
A stronger African focus
FASA is a member of the African Franchise Association, which co-hosts Confex 2027. Fifteen national franchise associations have already joined the network, giving Confex a wider continental community to engage.
Open to the public
For the first time in twelve years, the exhibition is open to the public independently of conference attendance, so anyone can explore franchising, meet brands and learn about business ownership.
Whoever you are in franchising, there is a reason to be in the room
Franchisors and franchisees
Go deeper on the issues that matter without rushing the conversations that lead to real partnerships.
Investors and policymakers
Engage with the people and brands shaping franchising across South Africa and the continent.
Suppliers and sponsors
Align your brand with entrepreneurship, job creation and transformation. Sponsorship benefits begin at sign-up, extending beyond the event days through FASA’s communications and sector-facing platforms.
Aspiring entrepreneurs
Discover how established systems, training, mentorship and operating support can help you build a sustainable business.
Partner with FASA for 2027
A tiered structure built for exclusivity at the top and breadth of participation across
the sector. Benefits begin at sign-up and run for twelve months, not only across the two event days.
Headline
R600 000
1 available
- Exhibition space
- 8m × 3m+
- Conference tickets
- 20
- Speaking slot
- Opening keynote
Platinum
R400 000
1 available
- Exhibition space
- 6m × 4m
- Conference tickets
- 15
- Speaking slot
- Speaker and panellist
Gold
R200 000
2 available
- Exhibition space
- 4m × 4m
- Conference tickets
- 10
- Speaking slot
- Speaker and panellist
Silver
R150 000
4 available
- Exhibition space
- 3m × 3m
- Conference tickets
- 5
- Speaking slot
- Panel seat
Exhibition space is built at the
partner’s own cost. Signage, digital marketing, data access and hospitality inclusions differ by tier
and are set out in full in the partnership pack.
The full sponsorship pack
Every inclusion for Headline, Platinum, Gold and Silver, with the sector case behind them.
Eight pages, 1.6 MB.
Register your interest
Tell us which tier you have in mind and the sponsorship team will come back to you. Nothing to download, no address to copy.
We build the stand. You bring the brand.
Stands come as a shell scheme, so there is nothing to construct and nothing to hire in
before you arrive.
Every stand includes
- Walls
- A centre LED light on a cable across the top
- Carpet
- A single plug point on a floor cable
- Fascia signage
Furniture, graphics and everything
inside the stand are the exhibitor’s own.
Your next deal is on the expo floor
Already in the market
Talk to the right person
The added time on the programme gives exhibitors and sponsors more visibility and more
opportunities to build relationships and generate leads.
Warren Hickinbotham
Exhibitions Sponsorship Lead, FASA
sponsorships@fasa.co.za
084 400 5995
Mpho Mashego
Partnerships and general enquiries, FASA
mpho.mashego@fasa.co.za
060 504 8886
Two days at Emperors Palace, and a wider room than before
24 and 25 February 2027. Conference and expo, hosted by the Franchise
Association of South Africa with the African Franchise Association.
