Building the South African Economy Through Franchising
Date: 19 February 2026
Venue: Birchwood Hotel & OR Tambo Conference Centre
Building the South African Economy Through Franchising
Date: 19 February 2026
Venue: Birchwood Hotel and OR Tambo Conference Centre, Boksburg
About FASA 2026 Conference and EXPO
South Africa stands at a pivotal crossroads. With franchising already powering 15% of our GDP and employing hundreds of thousands across every sector, imagine the transformation possible at 20%. This isn’t just growth it’s a blueprint for national renewal.
The 2026 FASA Conference brings together the architects of this future: business titans, policymakers, investors, and bold entrepreneurs, united by one mission—to unlock franchising’s unprecedented potential as an engine for job creation, skills development, and inclusive prosperity.
From AI-driven innovation to youth employment solutions, from SME empowerment to African expansion strategies, this is where South Africa’s economic destiny will be debated, designed, and delivered.
The conference programme will tackle the most critical issues shaping modern enterprise, including:
- Economic sustainability
- Women & Youth employment
- Skills development
- Digital innovation & AI
- Market expansion
- Franchise funding solutions
The question isn’t whether franchising can transform our economy. It’s whether we’re ready to scale it.
Join the conversation that will shape a nation.
