Xpresso Café
We offer a range of convenient takeaway beverages and snacks, including freshly brewed coffee, a selection of pastries, indulgent sweet treats, and refreshing slushies. Our focus is on providing quick, high-quality options for customers on the go who want something delicious to enjoy any time of day.
Xpresso is a proudly South African coffee brand with a simple yet powerful mission — to make high-quality coffee and fresh treats affordable and accessible to everyone.
On International Coffee Day, 1 October 2016, Xpresso opened its first store in Durbanville, Cape Town. The concept was straightforward: everything on the menu for just R10 per item — from freshly brewed takeaway coffee and pastries to sweet treats and slushies. The idea was an instant hit, and within weeks, two more stores opened at Cape Gate Shopping Centre and in the Cape Town CBD.
Seeing growing demand, Xpresso began franchising in 2018, welcoming its first franchisee and setting the stage for regional expansion. By 2019, the brand had entered the Durban market, and in 2020, Xpresso expanded into Gauteng, bringing our beloved coffee and snacks to the dynamic Gauteng province. Prices evolved modestly over time — from R10 in 2016, to R12 in 2021, and R14 in 2024 — reflecting ongoing improvements in quality while maintaining unbeatable value.
Today, Xpresso boasts over 70 locations nationwide, built on a foundation of passion, people, and purpose. Chief Operations Officer Clyde Elhadad explains:
“Our mission is to grow the coffee culture in South Africa so everyone can enjoy a great cup of coffee every day. Our brand shows that we can build a community through the love of coffee. We want to encourage South Africans to become part of our family by owning their very own Xpresso Café. We have a big and small concept — big being the menu and items available, and small being the price we charge for those items.”
Coffee has always been a connector, and Xpresso cafés are designed to create spaces of comfort and community — whether it’s a quiet spot for personal reflection, a cozy corner for friends, or a welcoming setting for family time.
“We bake our goods fresh every day to ensure only the best quality for all our customers,” says Clyde. “Our professional chefs, trained baristas, and dedicated management team work tirelessly to improve our systems and processes daily. This is not your average coffee shop.”
Built on an owner-managed franchise model, Xpresso empowers entrepreneurs to take an active role in their business while benefiting from a proven brand, robust operational support, and a rapidly growing network. Xpresso continues to expand — one cup of coffee, one community, and one franchise at a time.
Xpresso was founded by husband-and-wife team Nicolene and Clyde Elhadad, driven by a passion for high-quality coffee, fresh treats, and affordable pricing. Their vision was simple: combine expertly brewed coffee with delicious pastries, making great-quality products accessible to everyone in South Africa.
With Xpresso as their first venture, Nicolene and Clyde have expanded their entrepreneurial footprint, creating sister companies that complement their brand. One such venture is Pickled Onion, offering burgers and chips at just R35, bringing the same philosophy of quality and value to a different market. Additionally, they launched Jackass Roastery, their own coffee roastery, to ensure full control over the quality and pricing of the coffee served in Xpresso stores nationwide.
More than business owners, Nicolene and Clyde build dreams. They empower small entrepreneurs to own and operate their own franchises, create meaningful job opportunities, and invest in the skills and development of their employees to help them grow professionally and personally. Through their mentorship, countless individuals have improved their lives, advanced their careers, and realized their potential.
“Gone are the days of overpaying for coffee,” says Nicolene. “You should be able to enjoy it every single day, and we offer that with our R14 coffee.”
Over the past nine years, Xpresso has grown to 70 stores across Cape Town, Gauteng, and KwaZulu-Natal, with plans to expand nationwide and internationally. With ambitious goals to open 100 more stores over the next five years, Nicolene and Clyde are committed to building a sustainable, high-growth brand while continuing to innovate across new business ventures.
“Making good profits while serving our clients with the best options is our focus,” adds Clyde. “With our current ROI, our investors are extremely satisfied, and with our ongoing plans to grow the brand and expand our network, now is the perfect time to join our franchise family.”
Xpresso Café offers you the opportunity to become part of a fast-growing and in-demand coffee brand with a proven business model. We believe that education is key to success, which is why we guide and support all our franchisees to help them achieve a faster return on their investment.
As a franchisee, you’ll benefit from:
- Comprehensive training and skills transfer to ensure you’re fully equipped to run your business successfully.
- Ongoing support from our franchisor team, with a dedicated franchise manager always just a phone call away.
- An established brand reputation and strong customer demand that drives consistent business growth.
- A low initial financial outlay with the potential for a high return on investment.
In joining the Xpresso Café family, you’re not just buying a franchise — you’re investing in a partnership that enhances your professional growth, financial independence, and quality of life.
The ideal Xpresso Café franchisee is a hands-on, owner-managed individual who is passionate about people, coffee, and community. This opportunity is designed for those who want to be actively involved in running their own business — not just investing, but leading from the front every day.
Whether you’re an early entrepreneur with big dreams, a business owner seeking a rewarding new venture, a power couple wanting to work together, or an ambitious individual ready to build something meaningful, Xpresso Café is the perfect fit.
Our franchisees share a few key qualities:
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Owner-driven and committed: You take pride in managing your café personally and being part of your customers’ daily experience.
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People-focused: You enjoy engaging with customers and building strong community connections.
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Ambitious and self-motivated: You’re driven to achieve results and create long-term success.
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Hardworking and patient: You understand that consistent effort leads to lasting rewards.
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Eager to learn: You value growth, training, and continuous improvement.
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Strong communicator: You’re comfortable leading your team and connecting with people from all walks of life.
Previous management or business experience is helpful but not essential — full training and ongoing franchisor support are provided.
At Xpresso Café, success starts with you. If you’re ready to own, manage, and grow your own café — and make a positive impact in your community — you’re exactly the kind of partner we’re looking for.
All new Xpresso Café franchisees and their staff participate in a comprehensive in-house training program before the official opening of their store. This ensures every team member fully understands the Xpresso Café operational standards and business systems.
The training covers:
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Day-to-day business operations and point-of-sale systems.
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Kitchen and menu training, including product preparation and presentation.
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Customer service excellence and creating a welcoming café atmosphere.
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Key financial controls and essential management practices.
We carefully select and train staff to maintain the highest standards of quality, ensuring every customer enjoys an outstanding experience that keeps them coming back.
Training typically lasts an average of two weeks, depending on previous experience. It takes place in-house, either at the closest Xpresso Café store or at the location of the franchise purchased.
All training is conducted by experienced members of the Xpresso Café management and operations team, who provide ongoing guidance and support to help franchisees launch their business with confidence.
Centre Point Shopping Center Milnerton
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