Category: Marketing & Brand Development

When it comes to an online presence one cannot stress enough what needs to be done – comment, share, like, and do it strategically.  How much time do you sit on social media? The average person spends at minimum 2 and 1/2 hrs a day and to really benefit.   As a business, if you want to be taken seriously you yourself may need to dedicate 3 hours a WEEK to do the bare minimum. If you are serious about building your brand and growing your business you cannot ignore the internet. Newspaper and radio marketing is what people used before …

Sales and marketing go hand in hand, marketing informs and reminds people you exist while sales, is the customer care process of understanding the customer need and then offer the best solution that will benefit the customer.  And sometimes you are not always the best solution for the customer.  Are you willing to let go of a customer if you are not able to give them the service they need?  Are you willing to let go of a customer if you are unable to help them further. I love working with people to help them understand their brands and the …

Coke Cola, Nike, Vodafone, top brands who still spend a lot of their budget on marketing.  Take Coke Cola – listed often as one of the top brands in the world.  Do they need to advertise?  One would think not because everyone loves Coke and yet you see their brand marketing everywhere.  At every event, every bar, every party.  At every movie, at every game, at every sports event.  In magazines, on billboards, and on public transport.  And let’s not forget TV, radio and now social media with a high online marketing spend budget.  Coke is present and visible.  What …

Strong franchisor/franchisee relationships are key to surviving the current crisis. As the pandemic progresses, franchisors are working closely with their franchisees to adapt to market changes – from hosting daily calls to providing information about ever-changing guidelines and new strategies to cope. FASA Franchise Association South AfricaTo protect, lobby, promote and develop ethical franchising across all sectors in South Africa with specific focus on transformation. www.fasa.co.za …

Over the last 2 months the Association has started running live events hosted online to give members of the Association additional exposure for their businesses.  Those who have participated in the live events we hosted on Facebook and last year’s webinar enjoyed there experience even with some of the challenges we’ve faced one of them being internet connectivity.  What I’ve learnt having watched webinars as well as live events is that when things go wrong, the best thing to do is not panic.  Expect that from time to time there will be technical issues and I think audiences across the …

I think most would agree that trading conditions have toughened considerably in the last few years. Gone are the days where companies achieved organic growth without doing much outside of business as usual. These days, business leaders and decision-makers must be innovative, question everything that companies do, be willing to change the old with the new almost on a daily basis, pay attention to minute details and provide strong and decisive leadership. However, there are still some old values that should not be discarded and these values are often what drives the public to or away from a brand. Vera …