From Franchisee to Franchisor: Asanda Maqabuka’s Unshakeable Journey of Faith, Family, and Resilience

Asanda Maqabuka, founder of Chicken Bar shared a raw and powerful story at FASA’s Virtual Networking event — not a pitch, but a heartfelt journey of resilience, family, and ethical entrepreneurship.

A Rough Start

Already running a security business, Asanda faced cashflow challenges when government payments were delayed. With her mother’s support, she explored franchising but their first attempt, revealed red flags. Fortunately, they pulled out in time, thanks to the Consumer Protection Act.

Their second attempt was more devastating. Investing R200k in a South African fast-food brand, they were promised big returns. Instead, they were handed debt, hidden rebates, and overpriced supplies. Asanda became the face of a brand that was collapsing behind the scenes, with their family home on the line.

Turning the Tide

After legal action and support from FASA, they relocated their container store at a massive cost. During the pandemic, Chicken Bar was born in Mthatha, the only restaurant open during Level 4. With her father delivering meals on a scooter, they turned survival into success.

A New Legacy

Asanda built Chicken Bar on values and joined FASA to ensure transparency and credibility. Despite being scammed by a so-called consultant who gave her a plagiarized disclosure document, she persisted, guided by FASA’s Shereen Davids and digital support from Romany Thresher.

Today, Chicken Bar is FASA-certified, expanding to Pretoria, and backed by investors and mentorship. Asanda now serves on FASA’s membership committee and uses her TikTok to share lessons in ethical franchising.

Key Takeaways

Do your due diligence — speak to franchisees and read disclosure documents.
Get proper legal advice — align contracts with CPA laws.
Don’t franchise without capital — it leads to collapse.
Check for FASA accreditation — it’s a sign of ethical practices.
Plan for working capital — at least 6–12 months before profit.

Final Words

Asanda’s story is a powerful reminder: resilience, integrity, and support can turn hardship into legacy.
“Every brand starts somewhere,” said Asanda. “And if I can rise from this, anyone can, with the right support and the right values.”

franchisingfasa

Virtual Consultant | Connecting people using online platforms, social media and online networking

Equipping you with information, helping you explore possibilities, and preparing you to do business and develop an online brand in the digital world. Creating opportunities for people to connect through virtual networking, social media marketing and the online world. Inspiring you to see the world through different lenses.