Genevieve Allen | WOMEN IN FRANCHISING
Founder & CEO at Club Engage and Board Member at The Franchise Association of South Africa (FASA) When Genevieve Allen went looking for a business idea in 2012, she wasn’t scanning through spreadsheets from a corner office. She was in Spain, midway through a Masters in Business Innovation, chasing a hunch that South Africa was missing something obvious: professional, safeguarded aftercare for children once the school bell rings. That hunch became Sherpa Kids South Africa, launched in late 2013 under a master licence Allen acquired herself. Nearly a decade later, in 2022, it became Club Engage, a rebrand …
The Day That Belongs to Every Franchisee, Franchisor, and Future Entrepreneur in South Africa
World Franchising Day is coming, and FASA is making it count. Every year, on the 11th of June, the global franchise community pauses to celebrate something remarkable: a business model that has turned ordinary people into business owners, and local brands into household names. World Franchising Day is not just a date on a calendar; it is a celebration of entrepreneurship, economic resilience, and the power of partnership. In South Africa, where unemployment remains one of the most pressing challenges of our time, franchising represents something deeply significant. It is a proven, structured pathway to business ownership, one that …
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2023 Franchisor Survey
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2024 FASA Franchise Manual
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