Genevieve Allen | WOMEN IN FRANCHISING
Founder & CEO at Club Engage and Board Member at The Franchise Association of South Africa (FASA) When Genevieve Allen went looking for a business idea in 2012, she wasn’t scanning through spreadsheets from a corner office. She was in Spain, midway through a Masters in Business Innovation, chasing a hunch that South Africa was missing something obvious: professional, safeguarded aftercare for children once the school bell rings. That hunch became Sherpa Kids South Africa, launched in late 2013 under a master licence Allen acquired herself. Nearly a decade later, in 2022, it became Club Engage, a rebrand …
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