Xpresso Café – South Africa’s best priced coffee shop

Xpresso Café began in 2016 as a coffee shop that made a significant impact in Durbanville, Cape Town. The founders, couple Clyde and Nicolene, had a vision of creating a new coffee experience for only R10 per item. They were passionate about coffee and affordability. They wanted to create a unique experience where customers could enjoy high-quality coffee and snacks at a price that wouldn’t break the bank.

Xpresso Café aimed to bring a new coffee experience to the local community. With a focus on high-quality coffee and exceptional customer service, the café quickly became a popular spot for coffee lovers and professionals alike.

To differentiate themselves in a competitive market, Xpresso Café decided to introduce a bold pricing strategy in 2016, offering everything on their menu for just R10. This included all types of coffees, hot drinks, pastries, and even some sweet treats. This move garnered a lot of attention and quickly made Xpresso Café a popular choice among students, young professionals, and budget-conscious customers.

The R10 pricing strategy proved to be a huge success, driving up foot traffic and increasing sales significantly. The cafe became known for its affordability without compromising on quality, attracting a loyal customer base, and generating positive word-of-mouth.

In October 2021, in response to rising costs and inflation, Xpresso Café had no choice but to adjust its pricing slightly, raising the price of everything on the menu to R12. Despite the increase, customers continued to flock to Xpresso Café, appreciating the continued affordability and value for money.

About the owners

Nicolene and Tomer Elhadad, the visionary founders of Xpresso Café, embarked on their journey driven by a profound love for coffee and a desire to create spaces where people could indulge in delightful treats and forge meaningful connections. They envisioned a place where families and friends could come together, share moments, and create lasting memories, all over a cup of coffee. Their mission was simple yet powerful: to make exceptional coffee and delicious baked goods accessible to everyone, every day.

The Elhadad’s started their first business from their garage and has since grown a multi-facet business empire with several businesses and groups of employees to help them run it. They have nurtured Xpresso Café into a thriving enterprise, serving hundreds of thousands of customers each month for the past seven years.

Driven by a deep passion for business, community, and family, the Elhadad’s have built more than just a brand; they have created a welcoming Xpresso family, inviting like-minded entrepreneurs to join them on their journey. Their commitment to excellence and innovation has led them to expand their business empire, employing dedicated teams to uphold their standards of quality and service.

At Xpresso Café, the Elhadad’s are not just changing the way people enjoy coffee; they are also transforming the world of business. Their goal is to impact lives positively, inspiring individuals to pursue their dreams with vigour and determination. They strive to create memorable experiences, uplifting spirits, and encouraging personal growth, one cup at a time.

Serving the people of South Africa is not just an honour for the Elhadad’s; it is a privilege they cherish deeply. They are constantly innovating, adding exciting new items to their menu, and refining their model to ensure that every customer leaves happy and satisfied.

When asked about their secret to success and ‘How do you guys do it?’ the Elhadad’s simply smile and say, “With one cup at a time!”

Join the Xpresso Café franchise family

In response to growing demand and interest, Xpresso Café has developed a comprehensive turnkey franchise module, offering aspiring entrepreneurs the opportunity to own and operate their own Xpresso Café. The franchise module provides franchisees with access to the established Xpresso Café brand, including its proven business model, marketing support, and training resources.

Franchisees also benefit from ongoing support and guidance from the Xpresso Café corporate team, helping them navigate the complexities of running a successful cafe business.

The franchise program has been designed to be accessible to a wide range of entrepreneurs, with options available for both single-unit and multi-unit franchisees. This flexibility, combined with the strength of the Xpresso Café brand, has made the franchise module a popular choice among aspiring cafe owners looking to enter the lucrative coffee market.

Who is perfect to join the Xpresso family?

Xpresso Cafe has created the perfect entrepreneurial opportunity to join the Xpresso family and own your own little coffee shop. They offer more than a mere franchise opportunity but present you with a premium investment platform to become part of South Africa’s fast-growing coffee industry that demands branded lifestyle coffee destinations encompassed with great coffee. This franchise will appeal to:-

• The early entrepreneur with a big dream and a passion for people.
• The business owner looking for a wonderful investment to get a fantastic return on their investment.
• The power couple that want to slow down their business lifestyle and work together inside their dream coffee business.
• The ambitious person who believes they deserve more in life, want to work for themselves, earn their salary and build their community.
• The business enthusiast who is looking for a company where they will get the help, support, and guidance to become the best versions of themselves.

Over the years, Xpresso Café has not only maintained its reputation for quality and affordability but has also expanded its reach. What started as a single coffee shop has grown into a successful franchise, with 53 locations nationally across South Africa. This growth is a testament to the brand’s commitment to excellence and its ability to meet the evolving needs of its customers. Each Xpresso Café franchise maintains the same high standards of service, ensuring that customers can enjoy the Xpresso experience wherever they go. It continues to thrive by offering high-quality coffee and snacks at an affordable price, making it a favourite among budget-conscious coffee lovers. For more information visit Xpresso Café or email us at franchise@xpressocafe.co.za

Nicolene

Nicolene has multiple successful small businesses. Nicolene coaches female entrepreneurs to scale and grow their business online in a new creative way, through sharing their unique stories.

MY STORY magazine features the stories of female entrepreneurs from across the world and how they started, grow and manage their businesses each day.

It is Nicolene’s passion to help female entrepreneurs share their story with the world and wants to help you create a new income stream inside your business and live your best life.